From Conception to Commercial Success
From Conception to Commercial Success
This chapter provides an overview of how drugs are brought to market, focusing on themes important for understanding subsequent chapters. It explains how patented versus generic drugs are made, approved for sale, and marketed. It also explains how various laws may protect a drug in the marketplace; the discussion includes, but is not limited to patents. The chapter also focuses on commonalities among the laws of different countries so as to provide a basic understanding of the commercial and legal realities involved with making drugs.
Keywords: drug marketing, drug development, patent, new drugs
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