Jump to ContentJump to Main Navigation
What are Campaigns For?The Role of Persuasion in Electoral Law and Politics$
Users without a subscription are not able to see the full content.

James A. Gardner

Print publication date: 2009

Print ISBN-13: 9780195392616

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195392616.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2020

The Tabulative Campaign

The Tabulative Campaign

Chapter:
(p.147) Five The Tabulative Campaign
Source:
What are Campaigns For?
Author(s):

James A. Gardner

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195392616.003.0005

Contemporary dissatisfaction with election campaigns is best understood as a response to the heavy majoritarian bias of public political opinion. Critics of campaigns long for a kind of electoral democracy that would genuinely (though only modestly) destabilize majoritarian public opinion, accelerating the pace of reform. Yet those measures which might most contribute to the destabilization of public opinion during campaigns raise troubling issues of liberty and autonomy for democratic citizens. Ultimately, today's criticism of campaigns rests on a fundamentally mistaken premise: that the problems observable in our election campaigns are problems of the campaigns. They are not; the real problems lie principally outside the electoral arena, in the way that public opinion is shaped and formed in the everyday affairs of ordinary life. Election critics ought therefore to focus instead on the structure and regulation of mass media and structural resource inequalities that may unfairly grant some more influence than others over the formation of public political opinion between elections.

Keywords:   campaigns, persuasion, public opinion, destabilization, elections, media, structural inequality

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .