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What are Campaigns For?The Role of Persuasion in Electoral Law and Politics$
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James A. Gardner

Print publication date: 2009

Print ISBN-13: 9780195392616

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195392616.001.0001

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(p.191) Conclusion
What are Campaigns For?

James A. Gardner

Oxford University Press

Reform efforts aimed solely at elevating the democratic quality of campaigns are unlikely by themselves to have much success. At the same time, there is ample justification for attempting to gain greater control over the campaign environment for a different reason: to improve the accuracy with which elections record public opinion. In addition, the book's argument suggests that we might be well advised to shift priorities by worrying somewhat less than we do about problems of public opinion formation that appear during campaigns, and worrying somewhat more than we do about the problems and dynamics of public opinion formation in civil society.

Keywords:   campaigns, persuasion, vote counting, electoral accuracy, public opinion

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