India Means Business: How the Elephant Earned its Stripes
Kshama Kaushik and Kaushik Dutta
Abstract
This book traces the evolution of business in India from the pre-British Raj days to look at the forces that have shaped Indian commerce and economy. It presents a well-rounded picture of the country's position in the global business scenario: from indigenous business and financial practices to the role of family business and state-owned public sector enterprises, the influence of global business on India, successful business practices of modern India, and the Indian story in modern times. Looking at the sustainability of the Indian dream, the narrative is supported by case studies of organiza ... More
Keywords: business, India, indigenous business practices, financial practices, global business, family business, public sector enterprises, case studies
Bibliographic Information
| Print publication date: 2012 | Print ISBN-13: 9780198072614 |
| Published to Oxford Scholarship Online: September 2012 | DOI:10.1093/acprof:oso/9780198072614.001.0001 |
