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India Means Business – How the Elephant Earned its Stripes - Oxford Scholarship Online
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India Means Business: How the Elephant Earned its Stripes

Kshama Kaushik and Kaushik Dutta


This book traces the evolution of business in India from the pre-British Raj days to look at the forces that have shaped Indian commerce and economy. It presents a well-rounded picture of the country's position in the global business scenario: from indigenous business and financial practices to the role of family business and state-owned public sector enterprises, the influence of global business on India, successful business practices of modern India, and the Indian story in modern times. Looking at the sustainability of the Indian dream, the narrative is supported by case studies of organiza ... More

Keywords: business, India, indigenous business practices, financial practices, global business, family business, public sector enterprises, case studies

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780198072614
Published to Oxford Scholarship Online: September 2012 DOI:10.1093/acprof:oso/9780198072614.001.0001


Affiliations are at time of print publication.

Kshama Kaushik, author

Kaushik Dutta, author