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India Means BusinessHow the Elephant Earned its Stripes$
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Kshama Kaushik and Kaushik Dutta

Print publication date: 2012

Print ISBN-13: 9780198072614

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780198072614.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 January 2021

Indian Business

Indian Business

An Introduction

(p.1) 1 Indian Business
India Means Business

Kshama V. Kaushik

Kaushik Dutta

Oxford University Press

Providing an overview of events, policies, and practices relating to commerce and business prevailing in the country from 1800s to the present, this chapter introduces the reader to factors that shaped India's economic and business landscape, historical events that formulated its business practices, and political ideology that affected Indian businesses. It highlights the British influence on the Indian landscape and evaluates the impact of the American Civil War and World Wars I and II on Indian business. The chapter also discusses the diversification of Indian companies from the textile business into machine-based industries, such as sugar, jute, coal, and tea and coffee plantations. It also examines how Indian businessmen used the Indian National Council and other budding trade organizations to ensure business-friendly measures from the government.

Keywords:   Indian business, business practices, British influence, American Civil War, World War, textile business, diversification, Indian National Council, trade organizations

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