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Medicine and the Law$
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K. Kannan

Print publication date: 2014

Print ISBN-13: 9780198082880

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780198082880.001.0001

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Cosmetic Enhancement and Magic Remedies

Cosmetic Enhancement and Magic Remedies

(p.520) 11 Cosmetic Enhancement and Magic Remedies
Medicine and the Law

K. Kannan

Oxford University Press

In addition to curative surgery, surgical interventions to enhance personal aesthetics through cosmetic surgery have become increasingly common. To moralists, cosmetic surgery is tampering with nature and hence not hence ethically desirable. The chapter outlines surgical procedures that have no curative aspect but are performed to reconstruct the body with which the patient is naturally endowed. Objectives of non-surgical interventions, also known as biomedical enhancements, go beyond preventing disease, repairing disability, and restoring physiological wholeness. Courts have not looked beyond considerations of consent and the explanation of procedure in actions for negligence against doctors. Complaints of not securing the beauty promised by a doctor have met with little success. Magic remedies are not in the same league and they are treated at par with quackery but there is a market for them also, with customers lured through the Internet and paper advertisements. The strength of the peddler lies in the unwillingness of the customers to declare openly what their own fanciful expectations were and how they were deceived.

Keywords:   cosmetic surgery, non-therapeutic intervention, breast implant, enhancing beauty, bio-medical enhancement, magic remedy, objectionable advertisement

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