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The Feminist, the Housewife, and the Soap Opera$
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Charlotte Brunsdon

Print publication date: 2000

Print ISBN-13: 9780198159803

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198159803.001.0001

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Women's Genres and Female Agency

Women's Genres and Female Agency

(p.19) 1 Women's Genres and Female Agency
The Feminist, the Housewife, and the Soap Opera

Charlotte Brunsdon

Oxford University Press

This chapter examines the attention paid to soap opera in 1970s feminism in the U.S. It traces the way in which this genre became an attractive object of study for feminist scholars and suggests that the attention given to soap opera during this period can be characterised as worrying. It contends that the historical engagement between feminism and soap opera can be seen as representative of the Western second-wave feminist engagement with the media and popular culture.

Keywords:   soap opera, feminism, U.S., mass media, popular culture, feminist scholarship

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