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Moving PicturesA New Theory of Film Genres, Feelings, and Cognition$
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Torben Grodal

Print publication date: 1999

Print ISBN-13: 9780198159834

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198159834.001.0001

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Associative Networks, Focus of Attention, and Analogue Communication

Associative Networks, Focus of Attention, and Analogue Communication

(p.62) 3 Associative Networks, Focus of Attention, and Analogue Communication
Moving Pictures

Torben Grodal

Oxford University Press

This chapter demonstrates the means by which visual communication relies on attention hierarchies structured as associative networks. It discusses the ways in which central mental models rely on visuo-motor categorization and analogous forms of representation relate to language.

Keywords:   visual communication, attention hierarchies, associative networks, mental models

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