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Popular Reading and Publishing in Britain 1914–1950$
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Joseph McAleer

Print publication date: 1992

Print ISBN-13: 9780198203292

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198203292.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 October 2021

‘Get Me the Boy from the Age of Six’: D. C. Thomson & Co., Ltd.

‘Get Me the Boy from the Age of Six’: D. C. Thomson & Co., Ltd.

(p.162) 6 ‘Get Me the Boy from the Age of Six’: D. C. Thomson & Co., Ltd.
Popular Reading and Publishing in Britain 1914–1950

Joseph McAleer

Oxford University Press

The most successful publisher of letterpress weekly papers for women and for boys during this period was D. C. Thomson & Co., Ltd., of Dundee. It has also been one of the most controversial. This chapter looks at the extraordinary success of the D. C. Thomson company by examining in turn the firm's history, the ways in which it entrenched itself as the dominant force in the market, and its editorial policies. The acquisition of John Leng was a shrewd investment which considerably strengthened D.C. Thomson. Leng was an established fixture in the Scottish magazine market, publishers of the most popular weekly, The People's Friend. They also published The People's Journal, a local-interest publication known throughout Scotland as the ‘Ploughman's Bible’. Thomson-Leng's letterpress weeklies for women and for boys exploited the demand for stories of romance, crime, and adventure created by light fiction and the cinema.

Keywords:   D. C. Thomson, Dundee, John Leng, The People's Friend, The People's Journal, Ploughman's Bible, romance, crime, light fiction

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