Jump to ContentJump to Main Navigation
Passion’s Fortune – The Story of Mills & Boon - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

Passion’s Fortune: The Story of Mills & Boon

Joseph McAleer


This is the first history of Mills & Boon, the British publishing phenomenon that has become a household name, synonymous with romantic fiction. This book, published on the firm's 90th anniversary, gives a history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters that reveal the intricate relationship between editorial policy, social attitudes, and sales. The author examines the dictates of the Mills & Boon formula and demonstrates how novels were ‘managed’ by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwea ... More

Keywords: Mills & Boon, romantic fiction, 90th anniversary, editorial policy, social attitudes, sales, Britain, Commonwealth

Bibliographic Information

Print publication date: 1999 Print ISBN-13: 9780198204558
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780198204558.001.0001


Affiliations are at time of print publication.

Joseph McAleer, author
Roman Catholic Diocese of Bridgeport, Connecticut