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Passion’s FortuneThe Story of Mills & Boon$
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Joseph McAleer

Print publication date: 1999

Print ISBN-13: 9780198204558

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198204558.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 28 January 2022

Afterword: The Global Company and its Product

Afterword: The Global Company and its Product

Chapter:
(p.282) (p.283) Afterword: The Global Company and its Product
Source:
Passion’s Fortune
Author(s):

Joseph McAleer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198204558.003.0012

The story of Mills & Boon in the past twenty-five years is an epic tale worthy of its own history. It has been shown how co-operation between the two companies intensified in the 1960s, to the enrichment of both firms, as sales of Mills & Boon and Harlequin paperbacks extended beyond the United Kingdom and North America, with translations in eighteen languages. It also noted how the editorial policies and concerns of both Harlequin and Mills & Boon tended to diverge, principally on the issue of sex and how it should be handled in the romantic novel (if at all). As for the future of Harlequin Mills & Boon, and its novels, the firm has experimented with a number of new media in recent years, including videotapes, audio books, and CD-ROMs, but with little success.

Keywords:   Mills & Boon, Harlequin, paperbacks, United Kingdom, North America, editorial policies, sex, romantic novel

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