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Passion’s FortuneThe Story of Mills & Boon$
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Joseph McAleer

Print publication date: 1999

Print ISBN-13: 9780198204558

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198204558.001.0001

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Afterword: The Global Company and its Product

Afterword: The Global Company and its Product

(p.282) (p.283) Afterword: The Global Company and its Product
Passion’s Fortune

Joseph McAleer

Oxford University Press

The story of Mills & Boon in the past twenty-five years is an epic tale worthy of its own history. It has been shown how co-operation between the two companies intensified in the 1960s, to the enrichment of both firms, as sales of Mills & Boon and Harlequin paperbacks extended beyond the United Kingdom and North America, with translations in eighteen languages. It also noted how the editorial policies and concerns of both Harlequin and Mills & Boon tended to diverge, principally on the issue of sex and how it should be handled in the romantic novel (if at all). As for the future of Harlequin Mills & Boon, and its novels, the firm has experimented with a number of new media in recent years, including videotapes, audio books, and CD-ROMs, but with little success.

Keywords:   Mills & Boon, Harlequin, paperbacks, United Kingdom, North America, editorial policies, sex, romantic novel

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