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Passion’s FortuneThe Story of Mills & Boon$
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Joseph McAleer

Print publication date: 1999

Print ISBN-13: 9780198204558

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198204558.001.0001

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Regrouping and Restructuring, 1946–1956

Regrouping and Restructuring, 1946–1956

(p.84) Chapter 4 Regrouping and Restructuring, 1946–1956
Passion’s Fortune

Joseph McAleer

Oxford University Press

When John and Alan Boon returned from the war in 1945 and settled into running their father's business, they found a healthy balance sheet and good team of prolific authors, and had every reason to be optimistic about the future. Joseph Henley had kept the firm intact during the unusual wartime market conditions. Although Mills & Boon was not a large firm in the post-war period, it was relatively prosperous for its size. It is shown that the most immediate problem facing Mills & Boon after the war was the rise in production costs. The effects of this were mixed. Between 1946 and 1956, Mills & Boon added thirty-five new authors of note to its ever-expanding publication list. By the middle of the 1950s, Mills & Boon had good reason to smile, even crow.

Keywords:   regrouping, restructuring, John Boon, Alan Boon, Mills & Boon, Joseph Henley, post-war, publication list

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