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Passion’s FortuneThe Story of Mills & Boon$
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Joseph McAleer

Print publication date: 1999

Print ISBN-13: 9780198204558

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198204558.001.0001

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The 1950s: Preserving the Legacy

The 1950s: Preserving the Legacy

(p.197) Chapter 8 The 1950s: Preserving the Legacy
Passion’s Fortune

Joseph McAleer

Oxford University Press

Charles Boon was a master of the art of author relations, and of nurturing new and highly prolific talent to supply the list. The fact that Alan Boon maintained the system amid the extraordinary changes of the 1950s, with such success and diplomatic flair, is surprising, given his lack of experience as a publisher and editor. By the end of the decade, Alan Boon had put a personal face on the firm — and was justly earning a reputation as the father of the Mills & Boon romance. Editorial policy in the 1950s remained a personal affair. During the 1950s, Alan Boon, along with Joan Bryant (who was at Cambridge with John Boon), maintained Charles Boon's legacy and the imprint. Mills & Boon did maintain a moral code with boundaries that could be approached but not crossed. The heart of the Mills & Boon romance in the 1950s remained, naturally, the hero and the heroine, their relationships and the happy ending. The close attention of Alan Boon, Joan Bryant, and their assorted readers to detail in editing manuscripts was astonishing, and often bordered on the ludicrous.

Keywords:   Charles Boon, Alan Boon, Joan Bryant, Mills & Boon, editorial policy, legacy, imprint, romance

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