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British Multinational Banking, 1830-1990$
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Geoffrey Jones

Print publication date: 1995

Print ISBN-13: 9780198206026

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198206026.001.0001

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Banking Strategies in the Post‐war World

Banking Strategies in the Post‐war World

(p.285) CHAPTER 9 Banking Strategies in the Post‐war World
British Multinational Banking, 1830-1990

Geoffrey Jones

Oxford University Press

This chapter talks about the performance of the British multinational banks in the post-war years. This period showed the effects of past actions by these multinational banks during the inter-war years. Australia, South Africa, and Argentina diversified into non-banking financial services and their willingness to innovate and to change was greater during the 1960s. Moreover, the limitations imposed by their structures on the strategies pursued by British multinational banks remained evident. London head offices were a handicap in competing with local banks in retail markets and skills remained product- and region-specific. Thus, the corporate cultures and socialization strategies of the banks hindered their ability to acquire greater local influence.

Keywords:   post-war years, market share, financial services, multinational banks, local banks, retail markets

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