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Regional Identity and Economic ChangeThe Upper Rhine 1450-1600$
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Tom Scott

Print publication date: 1998

Print ISBN-13: 9780198206446

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198206446.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 14 April 2021

Village Markets and Informal Marketing

Village Markets and Informal Marketing

(p.122) 5 Village Markets and Informal Marketing
Regional Identity and Economic Change

Tom Scott

Oxford University Press

Both the spread of handicrafts and of salt-chests to the countryside testify to the growing commercialization of the Upper Rhine economy in the later Middle Ages. Nowhere was this transformation more vividly apparent than in the proliferation of village markets which challenged the autonomy of long-established urban central places, particularly when the former encroached upon the town's privileged market area or precinct. Since market franchises appertained to the regalian rights of the emperor, new foundation charters were diplomas of great significance and value to the recipient. By the same token, any infringement of market rights or precincts was a matter of legal as well as economic import, so that conflicts between town and country markets have left a substantial archival deposit. This chapter analyses village markets and informal marketing in the Upper Rhine and the proliferation of central places with overlapping hinterlands as the prime cause of competition faced by established chartered markets.

Keywords:   Upper Rhine, village markets, central places, precincts, economy, franchises, informal marketing, hinterlands, competition, chartered markets

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