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The Power of NewsThe History of Reuters$
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Donald Read

Print publication date: 1999

Print ISBN-13: 9780198207689

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198207689.001.0001

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Achieving Worldwide Presence, 1963–1981

Achieving Worldwide Presence, 1963–1981

(p.371) Thirteen Achieving Worldwide Presence, 1963–1981
The Power of News

Donald Read

Oxford University Press

Gerald Long secured for Reuters an independent worldwide presence in the reporting of news. In pursuit of this liberating purpose, he needed no briefing, for he was himself an experienced general news journalist. Until this period, although Reuters had been publishing news from all parts of the globe for over a century, expansion under Long's management required much extra working space. After a few years, the operations of Reuters in London were spread over nineteen different addresses. During the 1960s and 1970s — as well as making fresh starts in the Americas and in Europe — Reuters was redeveloping its presence in Asia. Furthermore, Australia continued to generate both problems and opportunities for Reuters. Some senior managers, including Long himself, regretted their partnership with the Australian Associated Press. Finally, Reuters also served the press of independent black Africa with the same readiness as it had long served the English speaking press of South Africa.

Keywords:   Gerald Long, Reuters, Australian Associated Press, expansion, management, merger, budget

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