It is reasonable to take account of arguments that do have content. They may not change the nature and circumstances of the question but they may present genuinely different perspectives and remind us of different factors that have a bearing on the question, and it would not be an act of weak-mindedness to respond to them. This chapter attempts to discover the power of genuine arguments of different kinds and the sensitivity of the respondent to them, as well as the purely manipulative power of the interview. It looks at the impact of using arguments without content, of adding arguments that do have content, of presenting alternative and opposed arguments, and of challenging people to change their minds.
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