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The British Motor Industry, 1945-1994A Case Study in Industrial Decline$
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Timothy Whisler

Print publication date: 1999

Print ISBN-13: 9780198290742

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198290742.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 09 March 2021

Design and Development: The Practical Men and the Myth of Engineering Excellence

Design and Development: The Practical Men and the Myth of Engineering Excellence

Chapter:
(p.155) 5 Design and Development: The Practical Men and the Myth of Engineering Excellence
Source:
The British Motor Industry, 1945-1994
Author(s):

Timothy R. Whisler

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198290742.003.0006

This chapter believes that engineering was the Achilles' heel of the British-owned motor sector. Provided with generous development budgets throughout the post-war era, the engineers occasionally released pioneering products and process designs. However, they consistently failed to perform the mundane, yet essential functions of designing products, components, and processes precisely and accurately within designated development periods and budgets. The ‘practical designer’ was born with the sector and persisted into the 1980s. The institution of car manufacturing was burdened with an absolute shortage of design personnel following the war and the relatively simple automotive technological requirements. This continued until the mid-1960s. As a result, mechanical aptitude was prized over theoretical knowledge.

Keywords:   engineering, motor sector, design, practical designer, mechanical aptitude

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