Domestic and Export Markets: Demand, Differentiation, and Product Characteristics
Domestic and Export Markets: Demand, Differentiation, and Product Characteristics
Throughout the post-war period, British motor manufacturers were pre-occupied with a home market that was heavily protected until the mid-1970s. The tariff wall permitted the firms and domestic demand to develop along a uniquely ‘British’ path. Concentration upon the home market was understandable in the mid-1950s when the removal of government restrictions unleashed pent-up demand for differentiated products. This chapter examines the approach to domestic and export demand as well as the government demand management methods that influenced sales. It is far less clear that external factors alone explain the substantial decline in the indigenous firms' home and export market shares. A comparative study of world markets indicates that economic cycles tended to coincide throughout all industrial markets.
Keywords: domestic market, home market, export, demand, world market
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