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The British Motor Industry, 1945-1994A Case Study in Industrial Decline$
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Timothy Whisler

Print publication date: 1999

Print ISBN-13: 9780198290742

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198290742.001.0001

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Domestic and Export Markets: Demand, Differentiation, and Product Characteristics

Domestic and Export Markets: Demand, Differentiation, and Product Characteristics

(p.280) 8 Domestic and Export Markets: Demand, Differentiation, and Product Characteristics
The British Motor Industry, 1945-1994

Timothy R. Whisler

Oxford University Press

Throughout the post-war period, British motor manufacturers were pre-occupied with a home market that was heavily protected until the mid-1970s. The tariff wall permitted the firms and domestic demand to develop along a uniquely ‘British’ path. Concentration upon the home market was understandable in the mid-1950s when the removal of government restrictions unleashed pent-up demand for differentiated products. This chapter examines the approach to domestic and export demand as well as the government demand management methods that influenced sales. It is far less clear that external factors alone explain the substantial decline in the indigenous firms' home and export market shares. A comparative study of world markets indicates that economic cycles tended to coincide throughout all industrial markets.

Keywords:   domestic market, home market, export, demand, world market

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