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Storytelling in OrganizationsFacts, Fictions, and Fantasies$
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Yiannis Gabriel

Print publication date: 2000

Print ISBN-13: 9780198290957

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198290957.001.0001

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Same Old Story or Changing Stories? Folkloric, Modern, and Postmodern Mutations

Same Old Story or Changing Stories? Folkloric, Modern, and Postmodern Mutations

(p.9) Chapter 1 Same Old Story or Changing Stories? Folkloric, Modern, and Postmodern Mutations
Storytelling in Organizations

Yiannis Gabriel

Oxford University Press

Drawing from the folklorist, this book focuses on stories and storytelling in the narrow sense of narratives with simple but resonant plots and characters, involving narrative skill, entailing risk, and aiming to entertain, persuade, and win over. This chapter presents arguments that try to vindicate the insights of folklorists, while also accepting some vital lessons from modernism and postmodernism. Organizational stories develop their characters and plots from the personal experiences of individuals in organizations. The argument that emerges through this book is that storytelling is not dead in most organizations. Organizations do possess a living folklore, though this is not equally dense or equally vibrant in all of them. This folklore, its vitality, breadth, and character, can give researchers valuable insights into the nature of organizations.

Keywords:   stories, storytelling, narrative skill, folklorist, modernism, postmodernism, entertainment, characters, plot, folklore

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