Jump to ContentJump to Main Navigation
The Global CigaretteOrigins and Evolution of British American Tobacco,
Users without a subscription are not able to see the full content.

Howard Cox

Print publication date: 2000

Print ISBN-13: 9780198292210

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198292210.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 January 2021

A Product with Global Potential

A Product with Global Potential

(p.18) (p.19) 2 A Product with Global Potential
The Global Cigarette

Howard Cox

Oxford University Press

This chapter discusses U.S.-based American Tobacco Company's (ATC) acquisition of Ogden's Limited, a well-known tobacco and cigarette manufacturing company in Liverpool, England. Upon his arrival in England in October 1901, ATC owner James Buchanan Duke launched a marketing initiative to promote his new company's product. This prompted a defensive stance among the local competitors, and 13 companies banded together to form the Imperial Tobacco Company. In order the overcome the competition and solidify his hold on the British market Duke registered a company called British Tobacco Company, designed to act as a holding company into which ATC's British interests could later be subsumed. This chapter also discusses the history of the American cigarette industry and Duke's entry into cigarette manufacturing.

Keywords:   American Tobacco Company, Ogden's Limited, cigarette industry, acquisition of companies, James Buchanan Duke, Imperial Tobacco Company, British Tobacco Company

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .