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Europe and the Japanese ChallengeThe Regulation of Multinationals in Comparative Perspective$
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Mark Mason

Print publication date: 1997

Print ISBN-13: 9780198292647

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198292647.001.0001

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Approaching the Challenge

Approaching the Challenge

(p.12) 1 Approaching the Challenge
Europe and the Japanese Challenge

Mark Mason

Oxford University Press

This chapter discusses the development of Japanese foreign direct investment (FDI) in Europe. Japanese FDI first entered European markets towards the end of the last century and established a number of enduring patterns. Yet recent Japanese direct investments in the region have broken with these initial patterns. In terms of relevant political changes, the modern history of Japanese FDI in Europe breaks down into five principal periods. These changes represent either important shifts in government policies or major international political events which critically affected Japanese investment flows to Europe.

Keywords:   Japanese FDI, direct investments, Europe, investment flows

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