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Mobilizing the Information Society$
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Robin Mansell

Print publication date: 1993

Print ISBN-13: 9780198295570

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198295570.001.0001

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Controlling Electronic Commerce Transactions

Controlling Electronic Commerce Transactions

(p.197) 5 Controlling Electronic Commerce Transactions
Mobilizing the Information Society

Robin Mansell

W. Edward Steinmueller

Oxford University Press

For several observers, electronic commerce or e-commerce accounts for the beginnings of a novel commercial paradigm, as well as of a new general paradigm for how the suppliers of various services and technologies interact with their users. Utilizing e-commerce in improving the competitiveness of Europe entails certain issues which, when addressed, bring about a broadcast media model for developing the home-access aspect of the communication and information infrastructure – an alternative to the ‘passive’ user. Since e-commerce focuses mainly on business-to-business interactions, the challenges and opportunities associated with this field relate to the changes in processes and structures of trading transactions. As such, we also have to consider the evolution of organizational forms and business models evident in individual trading communities.

Keywords:   e-commerce, broadcast media, passive user, home access, business model, organizational forms, trading communities

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