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Environmental Regulations and Corporate StrategyA NAFTA Perspective$
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Alan Rugman, Julie Soloway, and John Kirton

Print publication date: 1999

Print ISBN-13: 9780198295884

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198295884.001.0001

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Corporate Strategy and Environmental Regulation: Corporate Strategy Perspectives

Corporate Strategy and Environmental Regulation: Corporate Strategy Perspectives

(p.38) 3 Corporate Strategy and Environmental Regulation: Corporate Strategy Perspectives
Environmental Regulations and Corporate Strategy

Alan Rugman

John Kirton

Julie Soloway

Oxford University Press

In the previous chapter, we developed a framework in which we were able to observe the variety of strategic responses exhibited by firms towards certain environmental regulations. In this chapter, we attempt to document and provide an explanation regarding the said strategic responses available to these forms so that the framework may serve as an explanatory tool. We examine the case of the North American marketplace, where various firms in both Canada and the United States attempted to prevent firms from other NAFTA countries from attaining market access under the administration of environmental regulation. As we look into five different cases, we aim to explore, identify, and describe the government and corporate players in each case, and how these have formed alliances with environmental groups. In the chapter, the firm responses observed may range from foreign direct investments to intensive lobbying.

Keywords:   strategic responses, firms, corporate players, government, environmental regulation, alliances, foreign investment, lobbying

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