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Building the Flexible Firm – How to Remain Competitive - Oxford Scholarship Online
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Building the Flexible Firm: How to Remain Competitive

Henk W. Volberda


How do firms cope with changing environments? Is flexibility really the solution? How can we measure a firm's flexibility? Can a more flexible firm be created? Based on an Igor Ansoff Award-winning study this book shows how flexibility has become the new strategic challenge for contemporary firms. Although traditional organizational forms have worked well in the relatively stable environments of the past, the globalization of markets, rapid technological change, shortening product life cycles, and increasing aggressiveness of competitors have radically altered the ground rules for competing in ... More

Keywords: flexibility, firms, globalization, technological change, life cycles, responsiveness, environmental characteristics

Bibliographic Information

Print publication date: 1999 Print ISBN-13: 9780198295952
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780198295952.001.0001


Affiliations are at time of print publication.

Henk W. Volberda, author
Rotterdam School of Management
Author Webpage