Jump to ContentJump to Main Navigation
Inside the Communication RevolutionEvolving Patterns of Social and Technical Interaction$
Users without a subscription are not able to see the full content.

Robin Mansell

Print publication date: 2002

Print ISBN-13: 9780198296553

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296553.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 July 2021

Virtual Communities and the New Economy

Virtual Communities and the New Economy

(p.21) 2 Virtual Communities and the New Economy
Inside the Communication Revolution

W. Edward Steinmueller

Oxford University Press

A ‘virtual community’ is a new form of social grouping where its members meet and interact using computer-mediated communication. As seen in using computers and communicating through the Internet, such communities exist even without the establishment of formal procedural and institutional authority. The chapter focuses on whether virtual communities have more to offer for organisational innovation and change other than technological novelty. This chapter attempts to answer the following questions: Do virtual communities influence the outcomes in voluntary association? Do these outcomes entail a ethos or a new principle of human association? Is the basis for the existence of virtual communities sustainable? And Do the factors influencing the competition in different types of virtual communities indicate a collapse in their variety?

Keywords:   virtual community, social grouping, procedural authority, institutional authority, human association

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .