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Inside the Communication RevolutionEvolving Patterns of Social and Technical Interaction$
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Robin Mansell

Print publication date: 2002

Print ISBN-13: 9780198296553

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296553.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 July 2021

Virtual Communities and the New Economy

Virtual Communities and the New Economy

Chapter:
(p.21) 2 Virtual Communities and the New Economy
Source:
Inside the Communication Revolution
Author(s):

W. Edward Steinmueller

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198296553.003.0002

A ‘virtual community’ is a new form of social grouping where its members meet and interact using computer-mediated communication. As seen in using computers and communicating through the Internet, such communities exist even without the establishment of formal procedural and institutional authority. The chapter focuses on whether virtual communities have more to offer for organisational innovation and change other than technological novelty. This chapter attempts to answer the following questions: Do virtual communities influence the outcomes in voluntary association? Do these outcomes entail a ethos or a new principle of human association? Is the basis for the existence of virtual communities sustainable? And Do the factors influencing the competition in different types of virtual communities indicate a collapse in their variety?

Keywords:   virtual community, social grouping, procedural authority, institutional authority, human association

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