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Inside the Communication RevolutionEvolving Patterns of Social and Technical Interaction$
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Robin Mansell

Print publication date: 2002

Print ISBN-13: 9780198296553

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296553.001.0001

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Knowledge Management Meets the Virtual Organization in the Newspaper Industry

Knowledge Management Meets the Virtual Organization in the Newspaper Industry

(p.85) 4 Knowledge Management Meets the Virtual Organization in the Newspaper Industry
Inside the Communication Revolution

Jennifer J. Gristock

Oxford University Press

Virtual organisation is introduced in this chapter as a bottomless vessel of semantic vacuity that is waiting to be filled with meaning. Since there is no concrete definition for the notion of virtual organisation, researchers who argue about this definition are also debating on whether this said vessel is half-empty or half-full. The research presented in this chapter illustrates how important it is to have an understanding of the nature of virtuality in organisations with reference to the way meanings are created. The chapter makes use of the results of a survey of new media developers and editorial staff of regional daily newspapers in the United Kingdom and follow up interviews with the creators of the newspaper websites to illustrate the possible limitations of virtual organisation in terms of the variety of organisational transformations in the industry.

Keywords:   virtual organisation, virtuality, meanings, media, newspaper, limitations

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