Evaluating Health Promotion: Practice and Methods
Margaret Thorogood and Yolande Coombes
Abstract
Health promotion is a relatively new discipline and there is little in the way of practical help choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable, and valid methods to carry out evaluation. This book provides descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. The book sets the concepts of health promotion and evaluation in their historical context and highlights key i ... More
Health promotion is a relatively new discipline and there is little in the way of practical help choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable, and valid methods to carry out evaluation. This book provides descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. The book sets the concepts of health promotion and evaluation in their historical context and highlights key issues in the evaluation of health promotion interventions. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic, and cultural contexts. In this edition new examples including evaluating social marketing and the difficulties of evaluating “hidden” problems such as intimate partner violence are explored.
Keywords:
evaluation methods,
evidence-based decision-making,
historical context,
qualitative methods,
quantitative methods,
social marketing,
intimate partner violence
Bibliographic Information
| Print publication date: 2004 |
Print ISBN-13: 9780198528807 |
| Published to Oxford Scholarship Online: September 2009 |
DOI:10.1093/acprof:oso/9780198528807.001.0001 |
Authors
Affiliations are at time of print publication.
Margaret Thorogood, editor
Professor of Epidemiology, University of Warwick, UK
Yolande Coombes, editor
Regional Researcher, Population Services International, Nairobi, Kenya
More
Less
