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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2004

Print ISBN-13: 9780198528807

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780198528807.001.0001

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Evaluating according to purpose and resources

Evaluating according to purpose and resources

Strengthening the evidence base incrementally

(p.27) Chapter 3 Evaluating according to purpose and resources
Evaluating Health Promotion

Yolande Coombes

Oxford University Press

This chapter focuses on the need to strengthen the evidence base for health promotion. It argues that this process can be done incrementally, from small-scale process evaluations through to larger evaluation. It suggests a backwards approach to evaluation, starting with the question “Why are we evaluating?” in order to guide us to the nature and scope of the evaluation that should be undertaken.

Keywords:   health promotion, process evaluations, backwards approach, scope

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