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Leading Sustainable ChangeAn Organizational Perspective$
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Rebecca Henderson, Ranjay Gulati, and Michael Tushman

Print publication date: 2015

Print ISBN-13: 9780198704072

Published to Oxford Scholarship Online: April 2015

DOI: 10.1093/acprof:oso/9780198704072.001.0001

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Making the Business Case for Environmental Sustainability

Making the Business Case for Environmental Sustainability

(p.22) 2 Making the Business Case for Environmental Sustainability
Leading Sustainable Change

Rebecca Henderson

Oxford University Press

Building a persuasive business case is central to moving environmental sustainability from a peripheral concern to one that is at the core of the organization, and many firms are uniting the ability to make money with the ability to make a difference right now. But for other firms the essence of the economic case for change lies in the recognition that the world is likely to change radically in the next few years. This chapter both outlines the range of business models that can be used to support sustainable change today and explores the role of scenario analysis in supporting organizational transformation, arguing that successful leadership will increasingly require the ability to present investment in environmental sustainability as a critically important strategic option for the firm.

Keywords:   business case, environmental sustainability, organizational transformation, scenario analysis, strategic option

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