Jump to ContentJump to Main Navigation
How Industry Analysts Shape the Digital Future$
Users without a subscription are not able to see the full content.

Neil Pollock and Robin Williams

Print publication date: 2016

Print ISBN-13: 9780198704928

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198704928.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 24 May 2022

The Professionalization of Business Knowledge

The Professionalization of Business Knowledge

(p.79) Chapter 4 The Professionalization of Business Knowledge
How Industry Analysts Shape the Digital Future

Neil Pollock

Neil Williams

Oxford University Press

The chapter conceptualizes this novel form of expertise through drawing upon the Sociology of Professions, the Sociology of Science and its extension into the Sociology of Markets. The chapter shows how the initial ideas underpinning the industry analyst role drew upon, but also differed from, various models of technical expertise such as market research, investment analysts, management consultants and journalism. Though drawing parallels with traditional professional (e.g. scientific) expertise (involving a ‘truth element’) analysts describe their work as differing from it (‘pseudo-academic’). The chapter shows that industry analysts, like management consultants, did not need to pursue a professionalization strategy to validate their knowledge but instead use the ‘brand’ of established firms as a guarantor of the quality and reliability of their expertise. However they differ from management consultants (who they portray as users of their research) in that they seek ‘cognitive authority’ over technical fields.

Keywords:   Sociology of Professions, management consultants, journalists, financial analysts, equity analysts, investment analysts, Abbott, reputation, cognitive authority, knowledge infrastructures

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .