Jump to ContentJump to Main Navigation
How Industry Analysts Shape the Digital Future$
Users without a subscription are not able to see the full content.

Neil Pollock and Robin Williams

Print publication date: 2016

Print ISBN-13: 9780198704928

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198704928.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 24 May 2022

Venues of High Tech Prediction

Venues of High Tech Prediction

(p.198) Chapter 8 Venues of High Tech Prediction
How Industry Analysts Shape the Digital Future

Neil Pollock

Neil Williams

Oxford University Press

Gartner makes predictions on a regular basis but it does not seem to matter if it gets these forecasts ‘wrong’: there appears no decline in number of predictions made, the appetite for this knowledge, or standing of those producing them. How might the chapter explain this paradox? The chapter argues that Gideon Gartner got around problems regarding the accuracy of predictions by shifting this form of knowledge making from the circulation of paper to face-to-face presentations at conferences. Crucially the conference venue allowed analysts to simultaneously state and legitimate knowledge. These venues were deliberately organized to encourage audiences to interact with analysts and evaluate the knowledge presented. Departing from studies that foreground the ‘accuracy’ of predictions, the chapter describes how predictions are subject to more ‘plural’ methods of assessment. The chapter discusses in particular its ‘utility’ amongst Gartner clients, and how Gartner analysts gauge the effectiveness of their knowledge through provoking reactions from audiences.

Keywords:   predictions, forecasts, conferences, charisma, Shapin, field configuring events, error

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .