- Title Pages
- List of Figures
- List of Tables
- Abbreviations and Acronyms
- Prologue: King of the Hill?
Chapter 1The Social Study of Information Technology Markets
Chapter 2The Emergence of a New Expert
Chapter 3The Organization of Analyst Work
Chapter 4The Professionalization of Business Knowledge
Chapter 5The Business of Technology Expectations
Chapter 6Who Decides the Shape of Product Markets?
Chapter 7Marketing of Quantifications
Chapter 8Venues of High Tech Prediction
Chapter 9Give Me a 2✕2 Matrix and I Will Create the Market
Chapter 10The Expertise Ecosystem
Chapter 11From IT Markets to the Sociology of Business Knowledge
Appendix 1List of Industry Analyst and IT Market Research Firms 1
Appendix 2Fieldwork Conducted
- How Industry Analysts Shape the Digital Future
- Oxford University Press
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