Jump to ContentJump to Main Navigation
How Industry Analysts Shape the Digital Future - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

How Industry Analysts Shape the Digital Future

Neil Pollock and Robin Williams


This book explores the emergence of a new class of expert—the industry analyst—whose advice has enormous impacts across IT markets. In just over 30 years, Gartner Inc. has emerged as market leader with 40 per cent of the revenue of this $4.4 billion industry. Gideon Gartner in establishing the firm that bears his name created a distinctive model for offering and trading advisory services that could primarily help technology adopters facing difficult procurement decisions. The book will provide detailed empirical focus on Gartner’s innovations which include novel approaches to generating, valid ... More

Keywords: industry analysts, performativity, Gartner Inc, future, rankings, digital, financial analysts, IT predictions, market research, advisory firms

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780198704928
Published to Oxford Scholarship Online: March 2016 DOI:10.1093/acprof:oso/9780198704928.001.0001


Affiliations are at time of print publication.

Neil Pollock, author
Professor of Innovation and Social Informatics, University of Edinburgh

Robin Williams, author
Director, Institute for the Study of Science, Technology and Innovation, The University of Edinburgh