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Innovation in an Advanced Consumer Society – Value-Driven Service Innovation - Oxford Scholarship Online
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Innovation in an Advanced Consumer Society: Value-Driven Service Innovation

Peder Inge Furseth and Richard Cuthbertson


This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels, by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. It is a challenge for both societies and firms that future economic grow ... More

Keywords: service innovation, consumer society, innovation, value, service economy, stakeholders, framework, service dominant logic, Value-Driven Service Innovation, Service Innovation Triangle

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780198705116
Published to Oxford Scholarship Online: March 2016 DOI:10.1093/acprof:oso/9780198705116.001.0001


Affiliations are at time of print publication.

Peder Inge Furseth, author
Associate Professor, BI Norwegian Business School

Richard Cuthbertson, author
OXIRM and Saïd Business School, Research Director and Senior Research Fellow