- Title Pages
- List of Illustrations
- List of Figures
1The changing sales environment
2The sales function’s position within the organization
3Customer relationships and lifetime management
4Service-dominant logic and its impact on the selling organization
5Managing the sales and marketing interface
6Strategic leadership in sales
7Developing high-performance sales teams
8Key account management and global selling
9The impact of technology and social media for sales
- Achieving a Strategic Sales Focus
- Oxford University Press
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