Show Summary Details
- Title Pages
- Dedication
- Foreword
- Preface
- Acknowledgements
- List of Illustrations
- List of Figures
- 1 The changing sales environment
- 2 The sales function’s position within the organization
- 3 Customer relationships and lifetime management
- 4 Service-dominant logic and its impact on the selling organization
- 5 Managing the sales and marketing interface
- 6 Strategic leadership in sales
- 7 Developing high-performance sales teams
- 8 Key account management and global selling
- 9 The impact of technology and social media for sales
- 10 Moving ahead
- References
- Index
Title Pages
Title Pages
- Source:
- Achieving a Strategic Sales Focus
- Publisher:
- Oxford University Press
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- Title Pages
- Dedication
- Foreword
- Preface
- Acknowledgements
- List of Illustrations
- List of Figures
- 1 The changing sales environment
- 2 The sales function’s position within the organization
- 3 Customer relationships and lifetime management
- 4 Service-dominant logic and its impact on the selling organization
- 5 Managing the sales and marketing interface
- 6 Strategic leadership in sales
- 7 Developing high-performance sales teams
- 8 Key account management and global selling
- 9 The impact of technology and social media for sales
- 10 Moving ahead
- References
- Index