Show Summary Details
- Title Pages
- Dedication
- Foreword
- Preface
- Acknowledgements
- List of Illustrations
- List of Figures
-
1 The changing sales environment -
2 The sales function’s position within the organization -
3 Customer relationships and lifetime management -
4 Service-dominant logic and its impact on the selling organization -
5 Managing the sales and marketing interface -
6 Strategic leadership in sales -
7 Developing high-performance sales teams -
8 Key account management and global selling -
9 The impact of technology and social media for sales -
10 Moving ahead - References
- Index
Title Pages
Title Pages
- Source:
- Achieving a Strategic Sales Focus
- Publisher:
- Oxford University Press
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- Title Pages
- Dedication
- Foreword
- Preface
- Acknowledgements
- List of Illustrations
- List of Figures
-
1 The changing sales environment -
2 The sales function’s position within the organization -
3 Customer relationships and lifetime management -
4 Service-dominant logic and its impact on the selling organization -
5 Managing the sales and marketing interface -
6 Strategic leadership in sales -
7 Developing high-performance sales teams -
8 Key account management and global selling -
9 The impact of technology and social media for sales -
10 Moving ahead - References
- Index
