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Television and New Media Audiences - Oxford Scholarship Online
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Television and New Media Audiences

Ellen Seiter


Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Clichés about television mask the complexity of our relationship to media technologies. Through case studies, this book explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. This book reviews the most importa ... More

Keywords: television and audiences, media technologies, media consumption, home computer use, Flintstones, The Jetsons, Street Fighter, television programmes, X-Men, Sesame Street

Bibliographic Information

Print publication date: 1998 Print ISBN-13: 9780198711421
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780198711421.001.0001


Affiliations are at time of print publication.

Ellen Seiter, author
University of California, San Diego