Holograms increasingly inhabited new cultural niches that were at odds with their origins. Competing notions about appropriate science and applications of holograms fostered distinct communities in new milieus. This chapter argues that these currents liberated holograms to play a more engaging role in popular culture over the following two decades. Schools of holography sprang up during the early 1970s to teach hologram-making. Instead of practising a tame version of modern science, these explorations encouraged reinvention of science for new purposes. This social environment favoured holograms of new types, uses and symbolic meanings. From grade schools to college, holograms also began to infiltrate conventional teaching. Schools began to incorporate hologram experiments to stimulate students and inspire technical careers, just as promoters of earlier technologies had done. Technical hobbyist networks sprouted, spawned by courses, enthusiasts’ newsletters and exhibitions.
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