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'Ungainefull Arte'Poetry, Patronage, and Print in the Early Modern Era$
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Richard A. McCabe

Print publication date: 2016

Print ISBN-13: 9780198716525

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198716525.001.0001

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Economies of Script and Print

Economies of Script and Print

(p.57) 4 Economies of Script and Print
'Ungainefull Arte'

Richard A. McCabe

Oxford University Press

This chapter argues that the conflict between gift and market economies evident in patronage from the outset was greatly exacerbated by the advent of the press. Yet while print raised multiple problems of protocol, it also afforded exceptional benefits in canvassing panegyric to a wider readership than script ever could. At the same time, the practice of dedication might be used to offset the ‘stigma’ of hired labour by offering ‘gifts’ to the public through the dedicatee, by characterizing selling as gifting. Among the relationships considered in this light are Erasmus and Mountjoy, Roger Ascham and Henry VIII, Christopher Saxton, Thomas Cooper, and Elizabeth I, and George Wither and James I. The chapter concludes with a discussion of the career of Richard Robinson, whose mercenary habits of accountancy confound the distinction between gift and market economies by revealing the commercial rates at which such authors expected patronage to operate.

Keywords:   print, patronage, stigma of print, gift economy, book-market, Ascham, Gentili, Saxton, Wither, Robinson

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