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Conservation Education and Outreach Techniques$
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Susan K. Jacobson, Mallory McDuff, and Martha Monroe

Print publication date: 2015

Print ISBN-13: 9780198716686

Published to Oxford Scholarship Online: October 2015

DOI: 10.1093/acprof:oso/9780198716686.001.0001

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Getting your message out using the written word

Getting your message out using the written word

(p.297) 10 Getting your message out using the written word
Conservation Education and Outreach Techniques

Susan K. Jacobson

Mallory D. McDuff

Martha C. Monroe

Oxford University Press

Using the written word for education and outreach is an essential technique for accomplishing the conservation objectives of many organizations and agencies. Harnessing the power of the mass media through editorials, news releases, and blog posts provides the means to reach vast numbers of people with information in a reliable format. This type of free advertising is valuable for everyone dealing with critical conservation issues on a tight budget. Guidelines on the structure and format for producing these materials are presented to ensure success in the competitive arena of mass and social media. Fact sheets, flyers, brochures, and guidebooks are used by conservation organizations to build audience awareness, increase knowledge, and foster new conservation skills. The tips presented for clear writing and attractive graphic design help guarantee the production of effective written materials.

Keywords:   blog, brochure, editorial, conservation, flyer, format, guidebook, graphic design, writing

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