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Conservation Education and Outreach Techniques$
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Susan K. Jacobson, Mallory McDuff, and Martha Monroe

Print publication date: 2015

Print ISBN-13: 9780198716686

Published to Oxford Scholarship Online: October 2015

DOI: 10.1093/acprof:oso/9780198716686.001.0001

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Designing successful conservation education and outreach

Designing successful conservation education and outreach

(p.6) 1 Designing successful conservation education and outreach
Conservation Education and Outreach Techniques

Susan K. Jacobson

Mallory D. McDuff

Martha C. Monroe

Oxford University Press

Systematic planning, implementation, and evaluation are the foundation of effective education and outreach programs. This chapter begins the planning process with guidelines for identifying program needs, goals, and target audiences. Possible strategies are compared based on resources and constraints of time, money, and staff. Planning helps ensure that educators target the right audience and use appropriate messages and delivery systems. Implementation involves pilot testing activities and monitoring the ongoing operations. Monitoring and assessment allow educators to modify materials and strategies based on timely feedback and new information. Evaluation of the outcomes reveals if the techniques worked to achieve objectives. Eight tools, from quantitative surveys to qualitative observation, are described. These allow decisions to be made about the worth of the program.

Keywords:   audience, evaluation, goal, guidelines, implementation, objective, planning

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