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The Economics of Chocolate - Oxford Scholarship Online
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The Economics of Chocolate

Mara P. Squicciarini and Johan Swinnen


This book covers the history of cocoa and chocolate from its origins in Central America to the recent consumption boom in emerging markets, as well as the growing importance of sustainable sourcing or cocoa and the demand for high-quality specialty chocolate. It reviews the role played by the Industrial Revolution and product innovations in the growth of chocolate production and consumption. It analyses the determinants of consumers’ choices and their willingness to pay for different types of chocolate, as well as the nutritional, psychological, and health effects of chocolate consumption—and ... More

Keywords: chocolate production and consumption, cocoa, Maya empire, Belgian chocolates, value chain, history of cocoa and chocolate, emerging markets, sustainable sourcing

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780198726449
Published to Oxford Scholarship Online: March 2016 DOI:10.1093/acprof:oso/9780198726449.001.0001


Affiliations are at time of print publication.

Mara P. Squicciarini, editor
Post-Doctoral researcher, LICOS-Centre for Institutions and Economic Performance, KU Leuven; Research Fellow, Research Foundation Flanders (FWO)

Johan Swinnen, editor
Professor of Economics and Director, LICOS-Centre for Institutions and Economic Performance, KU Leuven

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1 The Economics of Chocolate

Mara P. Squicciarini and Johan Swinnen

Part I History

2 A Brief Economic History of Chocolate

Eline Poelmans and Johan Swinnen

5 From Pralines to Multinationals

Maria Garrone, Hannah Pieters, and Johan Swinnen*

Part II Consumption

7 Nutritional and Health Effects of Chocolate

Stefania Moramarco and Loreto Nemi

8 Health Nudges

Sabrina Bruyneel and Siegfried Dewitte

9 Chocolate Brands and Preferences of Chinese Consumers

Di Mo, Scott Rozelle, and Linxiu Zhang

10 Consumers’ Willingness to Pay for Fair Trade Chocolate

Pieter Vlaeminck, Jana Vandoren, and Liesbet Vranken

Part III Governance and Industrial Organization

12 Beyond Fair Trade

Stephanie Barrientos

13 Policy Reform and Supply Chain Governance

Sietze Vellema, Anna Laven, Giel Ton, and Sander Muilerman

15 Chocolate Regulations

Giulia Meloni and Johan Swinnen

Part IV Markets and Prices

17 Concentration and Price Transmission in the Cocoa–Chocolate Chain

Catherine Araujo Bonjean and Jean-François Brun

18 Belgian Chocolate Exports

Filip Abraham, Zuzanna Studnicka, and Jan Van Hove

Part V New Chocolate Markets

20 Hot Chocolate in the Cold

Saule Burkitbayeva and Koen Deconinck

21 Too Hot to Handle

Emma Janssen and Olivia Riera

22 Back to the Roots

Seneshaw Tamru and Johan Swinnen

End Matter