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The Economics of Chocolate$
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Mara P. Squicciarini and Johan Swinnen

Print publication date: 2016

Print ISBN-13: 9780198726449

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198726449.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 October 2021

The Economics of Chocolate

The Economics of Chocolate

Introduction and Overview

(p.1) 1 The Economics of Chocolate
The Economics of Chocolate

Mara P. Squicciarini

Johan Swinnen

Oxford University Press

The title of the book is The Economics of Chocolate, but this volume is about more than economics in the narrow sense of the word. Instead, it addresses issues that are of interest to economists, and uses economic concepts and frameworks to analyse developments in cocoa production and chocolate consumption. However, many contributions cover fields such as geography, history, political science, psychology, nutrition, and so on. This chapter introduces the different sections of the book and presents an overview of all the varied contributions, from cocoa beans in Aztec and Mayan history, through French, Belgian, and Swiss small-scale artisans to multinationals, to the health effects (or not) of chocolate, fair trade, and the new emerging chocolate markets.

Keywords:   economics, chocolate, cocoa, geography, history, psychology, nutrition, political science

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