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Fuzzy ManagementContemporary Ideas and Practices at Work$
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Keith Grint

Print publication date: 1997

Print ISBN-13: 9780198775003

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198775003.001.0001

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Managing Fashions: A Eulogy for Flared Trousers

Managing Fashions: A Eulogy for Flared Trousers

(p.30) (p.31) 2 Managing Fashions: A Eulogy for Flared Trousers
Fuzzy Management

Keith Grint

Oxford University Press

As there is little doubt regarding how the world of late 20th-century organizations and businesses seemed to be a world in which ‘all that is solid melts’, this chapter considers that dynamic movement occurs with exponential increases and that nothing appears to be stable. While there are varied ways of looking at change especially during the 1950s, change is something that is unavoidable and is normal to the economic system. As such, change, specifically in terms of fashions and business fads, is modelled on the fashion industry since new seasons require new management of fashion. Typically, managers do not automatically adopt new ideas in business because an idea is fashionable. Similarly, some items of clothing remain unused since they are no longer perceived to be fashionable. This chapter mainly focuses on the notion of change.

Keywords:   change, dynamic movement, stability, new management, fashion, management

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