Chapter 11 presents the simplest and most intuitive approach to atom-optical interactions: the atom is modelled as a damped harmonic oscillator with spontaneous emission as the damping agent. The semiclassical viewpoint, in which the atom is treated as a quantum object but the fields are classical, is adopted throughout the chapter. Next, the two-level atom is introduced, which sets the stage for establishing light forces at the atomic level: the dipole-gradient force and the radiation pressure force. The Einstein B coefficient is revisited as stimulated dipole emission. Finally, the optical Bloch equations are used to reformulate more generally the appearance of optical forces and to describe the existence of atom Doppler cooling.
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