Introduction
Introduction
This introductory chapter starts by raising the question on the obesity epidemic and the public policy that should be done. It then examines the economic mindset beyond the food choice and market analysis. It suggests the possible role that economics can play in understanding the market and its behaviour. It also discusses the rationale of the book and presents a detailed outline of the topics covered according to chapters.
Keywords: obesity epidemic, public policy, food choice, market behaviour, rationale, economics
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