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Fat EconomicsNutrition, Health, and Economic Policy$
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Mario Mazzocchi, W. Bruce Traill, and Jason F. Shogren

Print publication date: 2009

Print ISBN-13: 9780199213856

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199213856.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 April 2021

Why Obesity? An Economic Perspective

Why Obesity? An Economic Perspective

(p.40) 2 Why Obesity? An Economic Perspective
Fat Economics

Mario Mazzocchi

W. Bruce Traill

Jason F. Shogren

Oxford University Press

This chapter explores the economic perspective of obesity and tries to understand what makes people eat more than they should or choose bad diets. It explains the role of an economist to help identify the relative prices, relative incomes, risk aversion, and discounting affects a persons choices. According to economic decision making, people take for granted the future consequences of their current decisions. It attempts to explain why younger generations tend to eat worse diets than older generations. By reviewing the economic mindset, it concludes that markets matter, markets can fail, relative prices matter, and information campaigns are not a panacea.

Keywords:   market, diet, choice, economist, risk aversion, information campaign, decision making

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