The Clothing Industry in the USA, UK, and Germany
The Clothing Industry in the USA, UK, and Germany
This chapter discusses (i) how and why a process of striking economic decline has occurred; (ii) the structure of the industry in each country, taking into account ownership, firm size, capabilities and skills, and the stance of the state towards the industry; and (iii) the production and market strategies of constituent firms. It further assesses the impact on the clothing industry of change in upstream industries, notably textiles and textile machinery, before finally drawing brief conclusions on the implications of the findings outlined in this chapter for firms' position in global and national networks. In each case, the chapter draws comparisons between the three countries in light of the different institutional contexts in which the industries operates.
Keywords: clothing industry, industry structure, product strategy, market strategy, textile industry, institutional context, USA, UK, Germany
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