Jump to ContentJump to Main Navigation
The Challenge of Affluence$
Users without a subscription are not able to see the full content.

Avner Offer

Print publication date: 2007

Print ISBN-13: 9780199216628

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199216628.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 May 2021

The Economy of Regard

The Economy of Regard

Chapter:
(p.75) 5 The Economy of Regard
Source:
The Challenge of Affluence
Author(s):

Avner Offer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199216628.003.0005

This chapter examines reciprocity, the main source of rewards outside the market. Reciprocity generates mutual regard, which is among the most highly valued of satisfactions, and cannot be authenticated reliably in the market. This accounts for its pervasive persistence as a form of exchange. The well-being of people depends on receiving acknowledgement, attention, and approbation, on affirmations, confirmations, and gifts. Positive status, so vital to well-being, is an interpersonal relationship. In the ‘economy of regard’, the approbation of others is secured by the reciprocal gift of our own. The market relation is adversarial, and it is rarely possible to completely relax one's guard. In reciprocal relations, authenticity is vital. The authenticity of friendship, for example, is not something that most people would wish to purchase with money.

Keywords:   reciprocity, mutual regard, market relation, authenticity, money

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .